2013 Annual China Top Ten Brands Footwear News

2013 , the world’s largest producer of footwear exporter in China, which is bound to be ups and downs footwear , frustrated twists and turns, is destined to light radiance , marvel : local sports brand collective destruction, falling profits ; traditional brand into electricity providers, by leaps and bounds ; OEM shoe enterprises have relocated , another way …… stand in the freezing winter 2013 , Chinese shoe brand observers look back to 2013 , after Tan Ru , for the year 2013 China Top Ten Brands footwear News carried the following review .

January

Han endorsement camel was ” pseudo- outdoor ” questioned

New Year, camel outdoors spending huge sums to invite Han endorsement, causing a huge shock wave industry .

“Singled out in the world , camels ferocious ” “What is over the hill ? Or mountain. Actually very boring , but qualify ‘ve been saying .” Overnight , with the Han -style arrogance, so to win the Camel brand manifesto many eyeballs . Han dressed in camel jacket graphic microblogging outdoors circle pass was everywhere, this was caused widespread concern in the industry , it is attracted Fang ‘s “fake .” Pseudo outdoors, pseudo- brand map at the same time to the camel body.

Tan Ru Review : poster Han dressed and equipped Although it looks quite fit the foot of the snow-capped mountains to climb , but this is not like the network to criticize it – ” as celebrity endorsements tainted milk as terrible .” Select brand ambassador brands have the final say of course, is to increase brand awareness is the last word , and the whole shoe brands gesticulating and submissive if afraid someone , then we will lose ourselves.

February

Supermarket held ” Nike” , “Adidas” sale will

2013 Spring Festival, the Carrefour supermarket stores and some supermarkets Paradise began to organize Nike, Adidas and other famous brands of footwear sale will be . Nike, Adidas shoes basically hit six pack, some of the smaller number of broken code you can hit 70% off shoes , a pair of shoes in the sale price of about 500 yuan , much lower than Nike, Adidas store price . Sale will be held in the supermarket are usually second and third tier footwear brand promotions, in 2013 , the domestic footwear brand lost this ” patent .” Sale will be held in the supermarket , which is Nike , Adidas and other famous brand channel sinking best comments .

Tan Ru Review : supermarkets and shopping malls positioning is completely different. Supermarket popular route to go , but the mall is the main battlefield of competing brands . Nike , Adidas and other well-known brands in the supermarket sale will be held in one hand, a description of these “noble ” brand is also facing the dilemma of high inventories , one of “sewer ” Supermarket exactly what they were looking for ; hand description of second and third tier Chinese footwear market , will be more and more international giants strive for ” under a ” strategic high ground .